When choosing who it is that will represent you during the sale of your home, there are a number of things to keep in mind.
First and foremost, choose an agent about whom you’ve heard great stories. Pick someone that your sister or your neighbor used and had a fantastic experience. Word of mouth, if possible, is always the best way to choose a real estate agent.
If, however, you’re unable to select an agent based on a recommendation, conduct a simple Google search and identify three real estate agents that you would like to interview. During these interviews, there are a number of questions that you should consider asking. In order to choose who may represent you and your home in the most efficient manner, analyze the following criteria:
- Does he or she work full-time or part-time?
- What type of experience do they have, specifically, in your town/neighborhood?
- What kind of customer service experience to they have?
- How attentive are they with your needs?
- Do thy understand your circumstances and are they listening to what you are saying?
- What is their marketing plan? Do they have one?
- Is the agent being realistic with you or just telling you what you want to hear?
- What kind of comparative market analysis will they do? Based on gut feel or do they do comparatives of other homes sold recently?
During these interviews, resist the urge to go with the agent that gives you the highest number! This is where so many sellers go wrong. Of course, I realize that it may be impossible to ignore the sweet, seductive soliloquy of the agent professing to sell your home for $25,000 over what it is that other agents are proclaiming. However, there are much better indicators to look for that will determine who is the best man or woman for the job. In this moment, pause, breathe, and make two decisions:
- What is the best list price based on the analysis of all three agents?
- Who is the best agent to market the property and get it sold?
Finally, after eventually selecting a real estate agent, my last piece of advice would be, most importantly, hold your agent to their claims and promises. Listen carefully when he or she talks about their marketing plan and be mindful throughout the process as to whether or not it is being executed. Best of luck!
If you are in the need of an experienced, full time agent, then give me a call to discus your real estate needs.
Eric Bengel (Real Estate Salesperson)
Howard Hanna Real Estate
Direct Phone: (412) 889-6661