As we’re about a week away from 2017, if you haven’t realized that the internet has changed the real estate industry you need to wake up. The internet has changed the ways homes are sold. The internet allows prospective home buyers to view pictures, videos, and information about homes that are for sale.
If you’re selling a home and your home isn’t being exposed everywhere online, you’re being short changed. Think about it for a moment, if you were shopping for Pittsburgh, PA homes, I’m guessing the first place you’re going to go is the internet. Not magazines, newspapers, or the local real estate office. You’re not alone, over 90% of home buyers are searching online.
As a seller, it’s vital that your home is able to be found. Not only on websites like Zillow, Trulia, or the local real estate brokerages website, but it needs to be found in dozens of other places. The person who has complete control over how easily your home is found online is the listing agent. There are hundreds of real estate marketing techniques that can be used and it’s important your listing agent is using them!
Be sue that your agent fully understands the importance of marketing and
There aren’t too many people left who don’t know what Facebook is or better yet, don’t have a Facebook profile. Facebook allows real estate professionals the opportunity to reach tons of local residents, hopefully potential buyers.
As a seller, it’s important to realize the power of Facebook marketing for real estate. Not all Facebook marketing needs to be focused on the newest listing in XYZ neighborhood, but certainly is incorporated in many real estate marketing plans. Top real estate agents will have their own business page that is frequently updated with not only listings but also with quality real estate advice.
Providing quality real estate advice is a great way for a real estate agent to interact with their followers, many of which maybe potential buyers. Facebook also allows real estate agents to utilize targeted ads that can be demographically targeted to residents in a specific neighborhood who are looking to purchase a home, how awesome is that!
If you’re selling a home, you can tell pretty quickly if an agent is utilizing Facebook the proper way or not. If you go to their business page and there is little interaction in forms of comments, likes, or shares, it’s likely they are not.
If you’re thinking of selling your home, you should expect that Twitter is a part of your agents real estate marketing strategy. While the chances that a home buyer finds a home on Twitter are slim, Twitter can be a great tool for building authority in a local community if it is used properly. Online “authority” is when a person is viewed by others as an expert in their field.
The old saying, “give to get” is a great way to understand the mindset that real estate agents should have when utilizing Twitter as a part of their real estate marketing strategy to sell a home. If an agent is providing top notch real estate information to local residents and followers, the chances their followers contact them when they want to buy a home increases exponentially.
This is important for a seller seeing as top real estate agents love selling their own listings and a potential buyer from Twitter maybe the next owner of their home!
A great place for real estate agents to be active on is LinkedIN. Similar to Twitter and Pinterest, LinkedIN is a great place to build authority with local residents in a community. It’s important when selling a home that your real estate agent is utilizing LinkedIN to connect with local residents who maybe in the market to purchase their home.
On LinkedIN you will also find local groups that are filled with local residents of any given community. Real estate agents should not blast listings on LinkedIN, however, it can helpful if they provide information relating to the local communities or upcoming events.
While an agent may not receive instant results from LinkedIN in the form of buyers and sellers, building their authority on LinkedIN can definitely lead to future clients and should definitely be a part of their real estate marketing strategies.